Signal-based outbound in practice
Traditional outbound picks a list and works through it on a schedule. Signal-based outbound watches the list and waits. When a trigger fires, such as a new leader, a funding round or a hiring spike, the account is enriched, scored and sequenced while the reason is still fresh. You send less, and each send has something real to say.
This is the core of IV's GTM work. The Pinpoint method maps the signals for your ICP, detects them on a schedule in Clay, enriches through a provider waterfall to a verified contact, scores once, works email then LinkedIn then voice in a fixed order, and writes every outcome back to the CRM the same day.
Pick signals from the signal library
Last updated 2026-10-14 by Ishan Vats.
