GTM engineering in practice
A GTM engineer treats outbound like software. Signals are detected on a schedule, data is enriched through code and APIs, accounts are scored by rules, sequences are triggered automatically, and every outcome is logged. The result is a system that compounds: the hundredth meeting costs less to produce than the first.
IV's GTM engineering practice sits inside the four steps of the Pinpoint framework: signal map, data layer, score and route, sequence and CRM. Each step ends in something the client keeps, in their own accounts.
Last updated 2026-10-14 by Ishan Vats.
