GTM engineering · Signal based outbound
We build signal based outbound systems. Buying signals detected on a schedule, enriched to a verified contact, scored once, then worked across email, LinkedIn and voice in a fixed order, with same day writeback to your CRM.
The average company takes 47 hours to act on a buying signal, and response rates fall 40 to 60% in the first 48. (Bounce Watch, Optifai)
Free 30 minutes. We map the buying signals for your ICP live on the call, whether or not you hire us.
Signal detectedHead of Sales joined Northwind
Enriched and scoredVerified mobile · score 91
Voice
Same dayWritten back to your CRM
Reply odds after a signal illustrative curve
signal24 h47 h
Suppression on. One account, never two channels at once.
Who we help
Not because you did it badly. Because doing it by hand does not compound: the tenth meeting costs exactly what the first one did, and the moment you stop sending, it stops.
Build this with us if
Do not hire us if
If you are an agency and the gap is really the workspace behind the outbound, look at Agency OS instead. If you want a view on where AI SDRs actually fit, we wrote that up: augment or replace.
The method
Four steps, and all of our GTM engineering practice sits inside them. We call it Pinpoint because the method is writing to fewer accounts at the moment the reason exists, rather than to more accounts on a schedule. Each step ends in something you keep, and the system carries on detecting after we finish.
Step 1 · Most teams start with who. We start with when.
Your ICP, the signals that genuinely fire for it, and the half life of each one. We cut the triggers you cannot write a specific first line from, because those are the ones that produce merge field outreach.
You getA named signal list with a detection method and a cadence per signal.
Step 2 · Most teams buy one database and trust it.
Detection on a schedule, then a provider waterfall that runs until the contact is verified rather than guessed. Scraping fills in whatever has no API. Cost per verified contact becomes a number instead of a feeling.
You getThe tables, the waterfall, and your real cost per verified contact.
Step 3 · Most teams treat every account as equally ready.
One composite score per account from trigger type, trigger age, fit and contactability. The score picks the channel order and the entry point, so routing is a decision the system makes rather than a preference the rep has.
You getThe scoring model written down, and the routing rules it drives.
Step 4 · Most teams stop at the send.
Email, LinkedIn and voice in a fixed order against one account, with suppression shared across all three. Every touch and every outcome writes back to your CRM the same day, which is what makes the whole thing measurable.
You getThe sequences live, the suppression rules, and the CRM reporting view.
Your team is not the labour. We build it, you review it at each step, and the handover includes the runbook with the failure modes named. Book the signal audit We will tell you which two signals to start with before you have paid us anything.
What you walk away with
Clay tables, n8n workflows, sequences and CRM configuration all sit in accounts you own and pay for directly.
What runs when, what breaks, and what to do when it does. Written for the person who inherits it, not for us.
The weights, the thresholds and the routing rules, written down so you can change them without booking us.
This is a build with a defined end. Ongoing support exists if you want it, and nothing stops working if you do not.
Subscriptions sit on your accounts at list price. We do not resell seats and we do not mark them up.
Cost per verified contact and cost per meeting, in your CRM, readable without asking anyone.
Case study
A founder needed capital. Venture funds announce new vehicles in public, in regulatory filings and in the press, and the gap between that announcement and the fund actively writing cheques is short. Almost nobody writes into it. We watched for the close, enriched to the partner covering that sector and stage, and sent inside the window.
265
emails sent in total
35
meetings booked with positive intent, inside two weeks
13.2%
of emails sent turned into a booked meeting
$850k
raised
265 sends, not 26,500. That is the point.
Filings and announcements watched on a schedule, so a close was picked up in days rather than found later by accident.
Enriched to the individual covering that sector and stage, with the fund's stated thesis on record next to them.
The first touch went out during the deployment window, not three months later when the allocation was already committed.
Meetings, no shows and passes all logged, so the follow up ran off the record rather than off memory.
What it costs
There is no price on this page because these three move it more than anything else does. You leave the first call with a range rather than a proposal.
Email only is a different build to email, LinkedIn and voice with shared suppression across all three.
Two triggers off an API is a different build to six, two of which need a scraper because nobody sells the data.
A clean HubSpot we write back into is a different build to a CRM that needs its properties and pipelines rebuilt first.
The part everyone skips
Most outbound work stops at the send. That is why so few teams can tell you what a meeting costs them. The CRM is inside the build here, because a system you cannot measure is a system you cannot improve.
Fields for the trigger type, the trigger date, the score and the channel that produced the reply, so the data arrives in a shape you can report on.
Every touch and every outcome lands on the account the day it happens, automatically. Nobody updates the CRM from memory on a Friday.
The do not contact state lives where all three channels read it before they queue, which is outside any one sending tool.
Cost per verified contact and cost per meeting, split by trigger type rather than by campaign, in a view you can open yourself.
We work around the CRM you have rather than migrating you. If you are still choosing, here is our honest comparison of Notion, HubSpot and Pipedrive, and if the underlying problem is that nothing has a single source of truth yet, that is a foundation build in Notion or ClickUp first. We have done this at volume: one CRM handling 20 to 100 sales calls a week.
Would rather build it yourself?
Our 6 week programme. Twelve live sessions, $1,450 a seat, application only. You build one signal driven multichannel system against a real account, and you keep the runbook.
It is for operators who want to own the build and have the hours for it. If you want this running without adding it to your own week, book the call instead.
Who builds it
IV Consulting has delivered 150+ client engagements across systems, automation and production AI. The outbound work sits on the same spine: detect, enrich, decide, act, record. The tools are different, the discipline is not.
We are not going to promise you a reply rate. What we will do is publish our method and let you judge it. The Multichannel Outreach Report 2026 is our own compilation of sixteen published datasets, with every figure attributed and nothing adjusted, and the architecture in it is the architecture we build.
Voice is a real channel here rather than a demo: see the AI sales assistant we shipped for a client.
Ishan VatsFounder, IV Consulting
Before you book
Free 30 minute signal audit
Bring the kind of company you sell to and we will map the buying signals firing on those accounts right now, name the two worth building on first, and give you the honest order to build in.
No pitch and no promised reply rate. We pull live signals for your ICP on the call and you judge the method for yourself.
New to the term? Start with what GTM engineering is. If the bottleneck is internal rather than pipeline, see the automation service.
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