GTM engineering · Signal based outbound

Your outbound is not broken. It is 47 hours late.

We build signal based outbound systems. Buying signals detected on a schedule, enriched to a verified contact, scored once, then worked across email, LinkedIn and voice in a fixed order, with same day writeback to your CRM.

The average company takes 47 hours to act on a buying signal, and response rates fall 40 to 60% in the first 48. (Bounce Watch, Optifai)

Free 30 minutes. We map the buying signals for your ICP live on the call, whether or not you hire us.
Running on a schedule
Signal detectedHead of Sales joined Northwind
Clay Enriched and scoredVerified mobile · score 91
Day 0Email
Day 2LinkedIn
Day 4Voice
Suppression on. One account, never two channels at once.
Same dayWritten back to your CRM

You already tried it yourself. LinkedIn DMs, cold email, paid ads, campaign after campaign. It still does not scale.

Not because you did it badly. Because doing it by hand does not compound: the tenth meeting costs exactly what the first one did, and the moment you stop sending, it stops.

Build this with us if

You want to own the machine

  • You sell to businesses and a meeting is worth having
  • Someone at the account has authority to run outbound on it
  • You would rather own the system than rent the output
  • You want cost per meeting to be a number, not a feeling
  • You are prepared to send less in order to send for a reason
Do not hire us if

You want leads by Friday

  • You want a list delivered rather than a system built
  • You want a guaranteed number of meetings per month
  • Nobody internally will own it after handover
  • Your product has no repeatable buyer yet, in which case fix that first
  • You want the volume approach run harder with better copy

If you are an agency and the gap is really the workspace behind the outbound, look at Agency OS instead. If you want a view on where AI SDRs actually fit, we wrote that up: augment or replace.

The Pinpoint Framework

Four steps, and all of our GTM engineering practice sits inside them. We call it Pinpoint because the method is writing to fewer accounts at the moment the reason exists, rather than to more accounts on a schedule. Each step ends in something you keep, and the system carries on detecting after we finish.

Step 1

Most teams start with who. We start with when.

Signal map

Your ICP, the signals that genuinely fire for it, and the half life of each one. We cut the triggers you cannot write a specific first line from, because those are the ones that produce merge field outreach.

Signal map
WatchingJob change, funding, hiring
CadenceDaily on fast decay, weekly on slow
CutAnything you cannot write from
You getA named signal list with a detection method and a cadence per signal.
Runs on a schedule
Step 2

Most teams buy one database and trust it.

Data layer

Detection on a schedule, then a provider waterfall that runs until the contact is verified rather than guessed. Scraping fills in whatever has no API. Cost per verified contact becomes a number instead of a feeling.

Enrichment waterfall
Step 1Work email found
Step 2Mobile verified
Step 3Company context appended
You getThe tables, the waterfall, and your real cost per verified contact.
Verified, not guessed
Step 3

Most teams treat every account as equally ready.

Score and route

One composite score per account from trigger type, trigger age, fit and contactability. The score picks the channel order and the entry point, so routing is a decision the system makes rather than a preference the rep has.

Account score
Northwind91
Routes toPhone first, verified mobile
You getThe scoring model written down, and the routing rules it drives.
One score, not five
Step 4

Most teams stop at the send.

Sequence and CRM

Email, LinkedIn and voice in a fixed order against one account, with suppression shared across all three. Every touch and every outcome writes back to your CRM the same day, which is what makes the whole thing measurable.

One account, 14 days
Day 0Email sent
Day 2Replied, all channels stopped
CRMWritten back
You getThe sequences live, the suppression rules, and the CRM reporting view.
Suppression on
Your team is not the labour. We build it, you review it at each step, and the handover includes the runbook with the failure modes named.
We will tell you which two signals to start with before you have paid us anything.

A system in your accounts, not a retainer in ours.

01

Every workflow, in your logins

Clay tables, n8n workflows, sequences and CRM configuration all sit in accounts you own and pay for directly.

02

The runbook

What runs when, what breaks, and what to do when it does. Written for the person who inherits it, not for us.

03

The scoring model

The weights, the thresholds and the routing rules, written down so you can change them without booking us.

04

No mandatory retainer

This is a build with a defined end. Ongoing support exists if you want it, and nothing stops working if you do not.

05

Your own tool bill

Subscriptions sit on your accounts at list price. We do not resell seats and we do not mark them up.

06

The reporting view

Cost per verified contact and cost per meeting, in your CRM, readable without asking anyone.

265 emails, sent in the right week, became $850k raised.

A founder needed capital. Venture funds announce new vehicles in public, in regulatory filings and in the press, and the gap between that announcement and the fund actively writing cheques is short. Almost nobody writes into it. We watched for the close, enriched to the partner covering that sector and stage, and sent inside the window.

265emails sent in total
35meetings booked with positive intent, inside two weeks
13.2%of emails sent turned into a booked meeting
$850kraised

265 sends, not 26,500. That is the point.

01 Signal A fund closes a new vehicle

Filings and announcements watched on a schedule, so a close was picked up in days rather than found later by accident.

02 Data The partner, not the general inbox

Enriched to the individual covering that sector and stage, with the fund's stated thesis on record next to them.

03 Timing Sent while the money was new

The first touch went out during the deployment window, not three months later when the allocation was already committed.

04 Record Every touch written back

Meetings, no shows and passes all logged, so the follow up ran off the record rather than off memory.

Three things decide your number.

There is no price on this page because these three move it more than anything else does. You leave the first call with a range rather than a proposal.

01

How many channels go live

Email only is a different build to email, LinkedIn and voice with shared suppression across all three.

02

How many signal types we detect

Two triggers off an API is a different build to six, two of which need a scraper because nobody sells the data.

03

The state of your CRM today

A clean HubSpot we write back into is a different build to a CRM that needs its properties and pipelines rebuilt first.

What does the CRM setup include?

Most outbound work stops at the send. That is why so few teams can tell you what a meeting costs them. The CRM is inside the build here, because a system you cannot measure is a system you cannot improve.

Properties and pipelines

Fields for the trigger type, the trigger date, the score and the channel that produced the reply, so the data arrives in a shape you can report on.

Same day writeback

Every touch and every outcome lands on the account the day it happens, automatically. Nobody updates the CRM from memory on a Friday.

Suppression as shared state

The do not contact state lives where all three channels read it before they queue, which is outside any one sending tool.

The two numbers that matter

Cost per verified contact and cost per meeting, split by trigger type rather than by campaign, in a view you can open yourself.

We work around the CRM you have rather than migrating you. If you are still choosing, here is our honest comparison of Notion, HubSpot and Pipedrive, and if the underlying problem is that nothing has a single source of truth yet, that is a foundation build in Notion or ClickUp first. We have done this at volume: one CRM handling 20 to 100 sales calls a week.

Would rather build it yourself?

The Outbound Build

Our 6 week programme. Twelve live sessions, $1,450 a seat, application only. You build one signal driven multichannel system against a real account, and you keep the runbook.

It is for operators who want to own the build and have the hours for it. If you want this running without adding it to your own week, book the call instead.

The person on the call is the person in your account.

IV Consulting has delivered 150+ client engagements across systems, automation and production AI. The outbound work sits on the same spine: detect, enrich, decide, act, record. The tools are different, the discipline is not.

We are not going to promise you a reply rate. What we will do is publish our method and let you judge it. The Multichannel Outreach Report 2026 is our own compilation of sixteen published datasets, with every figure attributed and nothing adjusted, and the architecture in it is the architecture we build.

  • Senior delivery, from the first call to handover
  • Signal monitoring already running in production for clients
  • Voice treated as a real channel, not a demo

Voice is a real channel here rather than a demo: see the AI sales assistant we shipped for a client.

Ishan Vats, founder of IV Consulting

Questions teams ask before we start.

Is this lead generation, or something else?+
A lead generation agency sells you leads and keeps the machine. We build the machine and hand it to you. It runs in your accounts, on your logins, and it keeps detecting signals after we finish. If you would rather rent the output than own the system, we are not the right fit and we will say so on the call.
How is this different from your automation service?+
Automation work is about internal busywork: connecting the tools you already pay for so the admin runs itself. GTM engineering is about revenue: what causes a send, who gets touched today, and what lands in the CRM. Most teams need some of both, and we scope them separately so you are not paying for a rebuild you do not need.
Will this burn our domains or get us in trouble?+
That is the right question to ask first. One composite score means one prospect gets one sequence, not three. Suppression is shared across email, LinkedIn and voice, so a reply on any channel stops the queue on the other two. Sending infrastructure, authentication and volume caps are part of the build rather than an assumption, and the channel order is fixed rather than left to whoever is sending that week.
We already run HubSpot. Do we have to move?+
No. We build around the CRM you have and set it up so every touch and outcome writes back the same day. Replacing a CRM is a different project and usually the wrong one. If your CRM is genuinely the bottleneck we will tell you on the call.
Why are there no prices on this page?+
Because we have never quoted two of these the same way. Three things move the number: how many channels you want live, how many signal types we are detecting, and the state of your CRM today. Scope takes one call to establish, and you leave that call with a range rather than a proposal.
Can we just build this ourselves?+
Some teams should. That is why we run The Outbound Build, a 6 week programme where you build this system yourself against a real account. It is application only and it needs your own build hours. If you want the system running without adding it to your week, book the call instead.

Find the signals you are already missing.

Book a free 30 minute signal audit. Bring the kind of company you sell to and we will map the buying signals firing on those accounts right now, name the two worth building on first, and give you the honest order to build in.

01

You talk

Who you sell to, what you send today, and what happens to a reply once it arrives.

02

We map

The signals that fire for your ICP, the two to start with, and the honest order to build in.

03

You keep it

You leave with the signal map and a budget range, whether or not you build it with us.

No pitch and no promised reply rate. We pull live signals for your ICP on the call and you judge the method for yourself.
New to the term? Start with what GTM engineering is. If the bottleneck is internal rather than pipeline, see the automation service.
Not sure which signals to watch? Free 30 minute audit, no pitch.
Book the signal audit →
Free report · 2026 edition

The Multichannel
Outreach Report 2026

Sixteen published datasets on signals, send windows and suppression, every figure attributed.

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