Clay table in practice
Each row is a company or person. Each column either holds data or runs an action: look up an email through a provider, ask an AI model to classify the company, check a condition, push the row to a CRM or sequencer. Columns can run conditionally, so expensive steps only run on rows that pass earlier filters.
That conditional logic is where credit cost is won or lost. IV builds Clay tables with cheap qualification columns first and the provider waterfall last, so spend lands only on accounts that are worth contacting.
Last updated 2026-10-14 by Ishan Vats.
