Signals and data

Data credits

Definition

Data credits are the usage units enrichment platforms charge for each lookup, so every email, phone or company search draws down a prepaid balance.

Data credits in practice

Credit pricing makes cost per lookup invisible until the balance runs out. Different lookups cost different amounts, phone numbers usually cost more than emails, and a failed lookup may still be charged depending on the provider. Read the pricing page for each provider in your waterfall rather than assuming.

The fix is ordering, not haggling. Filter accounts on cheap fields before expensive ones, cache results so you never look up the same person twice, and only enrich contacts at accounts that already passed qualification.

EnrichmentWaterfall enrichmentCost per verified contactClay tableData credits
Direct connections. Open the full map

Last updated 2026-10-14 by Ishan Vats.

Free 30 minute signal audit

See where data credits fits in a real build.

Book the free 30 minute signal audit. We map the buying signals for your ICP live on the call, and show you where data credits sits in the system we would build.

Pick a time in the calendar below to schedule a 30 minute call with me.

  1. 01You talk. Who you sell to and what you send today.
  2. 02We map. The signals that fire for your ICP and the two to start with.
  3. 03You keep it. The signal map and a budget range, whether or not you build with us.

Ishan Vats, founder of IV Consulting. We run our own outbound on the same system.

More free GTM tools: Signal library · Email domain checker · Cold email calculator · GTM glossary · GTM and CRM setup

Signal audit · 30 min · free

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