Metrics

Cost per verified contact

Definition

Cost per verified contact is the total data and enrichment spend divided by the number of contacts with a verified, deliverable email or phone number.

Cost per verified contact in practice

Cost per contact found is misleading, because a found email that bounces cost you money and reputation. Counting only verified contacts gives the real price of a reachable person, including all the lookups that returned nothing along the way.

This number tells you whether your waterfall order is right. If it climbs, a provider high in the order is returning poor data, or you are enriching accounts that should have been filtered out earlier.

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Last updated 2026-10-14 by Ishan Vats.

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Cost per meetingCost per meeting is the total outbound spend, including data, tools, infrastructure and people, divided by the number of qualified meetings it produced.

See where cost per verified contact fits in a real build.

Book the free 30 minute signal audit. We map the buying signals for your ICP live on the call, and show you where cost per verified contact sits in the system we would build.

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01You talk. Who you sell to and what you send today.
02We map. The signals that fire for your ICP and the two to start with.
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Ishan Vats, founder of IV Consulting. We run our own outbound on the same system.

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