Cost per meeting in practice
This is the number that lets you compare outbound with every other channel, and with doing nothing. Include everything: data credits, sending tools, domains and mailboxes, software seats, and the time of whoever runs it. Leaving out people's time makes outbound look cheaper than it is.
Split it by signal type, not just by campaign. That only works if every meeting is written back to the CRM with the trigger that produced it, which is why IV puts the CRM inside the build rather than after it.
Last updated 2026-10-14 by Ishan Vats.
