Speed to lead in practice
For inbound leads, speed to lead is the gap between a form fill and the first response. For outbound, the same idea applies to signals: the gap between a trigger firing and your first touch. Either way, the reason to talk is freshest at the start.
Speed comes from systems, not effort. Detection on a schedule that matches the signal's half-life, automatic routing to an owner, and a sequence that starts without someone remembering to start it.
Last updated 2026-10-14 by Ishan Vats.
