Personalization in practice
Inserting a first name and company name is not personalization. Everyone can tell it is a template. Real personalization comes from the reason you are writing: the signal that fired, the change at their company, the problem their role usually has at this stage.
AI makes it easy to produce lines that sound personal and say nothing. A better test is whether the line would still make sense sent to anyone else. If it would, cut it. Strong signals make personalization easier, because the reason to write is already specific.
Last updated 2026-10-14 by Ishan Vats.
