Channels

Multichannel sequence

Definition

A multichannel sequence is a planned series of touches across email, LinkedIn and phone, in a set order and timing, aimed at one person or account.

Multichannel sequence in practice

Multichannel is not three tools running in parallel. It is one plan with one state: who has been touched, where, and what happened. Without shared state, a prospect gets a LinkedIn message an hour after replying no to an email, which is how good accounts get annoyed.

IV runs channels in a fixed order (email, then LinkedIn, then voice) with suppression shared across all three, so one account never has two channels running at once and a reply anywhere stops everything. Every touch writes back to the CRM the same day.

Direct connections. Open the full map

Last updated 2026-10-14 by Ishan Vats.

Connected to

Part of

Signal-based outboundSignal-based outbound reaches out only when a buying signal fires at a target account, so every message has a timely, specific reason behind it.

Depends on

Feeds into

CRM writebackCRM writeback is automatically logging every outbound touch and outcome back to the account in your CRM, so the record shows what happened without manual entry.

Also referenced byLead routing

Free 30 minute signal audit

See where multichannel sequence fits in a real build.

Book the free 30 minute signal audit. We map the buying signals for your ICP live on the call, and show you where multichannel sequence sits in the system we would build.

Pick a time in the calendar below to schedule a 30 minute call with me.

01You talk. Who you sell to and what you send today.
02We map. The signals that fire for your ICP and the two to start with.
03You keep it. The signal map and a budget range, whether or not you build with us.

Ishan Vats, founder of IV Consulting. We run our own outbound on the same system.

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