Deliverability and infrastructure

Inbox placement

Definition

Inbox placement is the share of your delivered emails that land in the primary inbox rather than spam or a promotions tab, usually estimated with seed tests.

Inbox placement in practice

Your sending tool can tell you an email was delivered. It cannot tell you where it landed. Inbox placement tests send to a panel of seed addresses across Gmail, Outlook and other providers, then check which folder each one reached.

Seed tests are a sample, not the truth for your actual recipients, because real placement also depends on how each recipient has engaged with you. Use them to catch a broken domain early, and watch reply rate by mailbox as the real world check.

Plan inboxes per domain

Direct connections. Open the full map

Last updated 2026-10-14 by Ishan Vats.

Connected to

Part of

DeliverabilityDeliverability is the ability of your email to reach the recipient's inbox rather than spam or a rejection, shaped by authentication, reputation and content.

Depends on

See where inbox placement fits in a real build.

Book the free 30 minute signal audit. We map the buying signals for your ICP live on the call, and show you where inbox placement sits in the system we would build.

Pick a time in the calendar below to schedule a 30 minute call with me.

01You talk. Who you sell to and what you send today.
02We map. The signals that fire for your ICP and the two to start with.
03You keep it. The signal map and a budget range, whether or not you build with us.

Ishan Vats, founder of IV Consulting. We run our own outbound on the same system.

More free GTM tools: Signal library · Email domain checker · Cold email calculator · GTM glossary · GTM and CRM setup

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