Deliverability and infrastructure

Domain reputation

Definition

Domain reputation is how trustworthy mailbox providers judge your sending domain, built from authentication, complaint rates, bounces and recipient engagement.

Domain reputation in practice

Each mailbox provider keeps its own view of your domain, and none of them publish the full formula. What feeds it is well understood: consistent authentication, low spam complaints, low bounces, steady volume, and recipients who open, reply and move your mail out of spam.

Reputation is slow to build and fast to lose. One campaign to a bad list can undo weeks of warmup. That is why outbound runs on secondary sending domains, and why volume per domain should rise slowly.

Check your domain setup

Direct connections. Open the full map

Last updated 2026-10-14 by Ishan Vats.

Connected to

Part of

DeliverabilityDeliverability is the ability of your email to reach the recipient's inbox rather than spam or a rejection, shaped by authentication, reputation and content.

Depends on

See where domain reputation fits in a real build.

Book the free 30 minute signal audit. We map the buying signals for your ICP live on the call, and show you where domain reputation sits in the system we would build.

Pick a time in the calendar below to schedule a 30 minute call with me.

01You talk. Who you sell to and what you send today.
02We map. The signals that fire for your ICP and the two to start with.
03You keep it. The signal map and a budget range, whether or not you build with us.

Ishan Vats, founder of IV Consulting. We run our own outbound on the same system.

More free GTM tools: Signal library · Email domain checker · Cold email calculator · GTM glossary · GTM and CRM setup

Signal audit · 30 min · free

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