Signals and data

Technographics

Definition

Technographics describe the software a company uses, detected from website code, job posts, DNS records or vendor data, to qualify accounts and personalise outreach.

Technographics in practice

Knowing an account runs a competitor, a complementary tool, or nothing at all changes the message completely. Technographic data is collected from several places: scripts on the company website, DNS records such as MX that reveal the email provider, mentions in job descriptions, and vendor panels.

A change in stack is more useful than the stack itself. A company that just added a tool you integrate with, or just dropped a competitor, has a reason to talk. A company that has used the same stack for years mostly does not.

Direct connections. Open the full map

Last updated 2026-10-14 by Ishan Vats.

Connected to

Depends on

EnrichmentEnrichment is adding missing data to a record, such as a work email, phone number, job title or company size, by looking it up in external sources.

Feeds into

See where technographics fits in a real build.

Book the free 30 minute signal audit. We map the buying signals for your ICP live on the call, and show you where technographics sits in the system we would build.

Pick a time in the calendar below to schedule a 30 minute call with me.

01You talk. Who you sell to and what you send today.
02We map. The signals that fire for your ICP and the two to start with.
03You keep it. The signal map and a budget range, whether or not you build with us.

Ishan Vats, founder of IV Consulting. We run our own outbound on the same system.

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