Signals and data

Firmographics

Definition

Firmographics are company level attributes such as industry, headcount, revenue, location and funding stage, used to decide whether an account fits your ICP.

Firmographics in practice

Firmographics are the company version of demographics. They are the first filter in almost every list: industry, employee count, region, funding stage. They are cheap to get and good at ruling accounts out, but they rarely tell you why an account would buy now.

Headcount and revenue figures from data vendors are estimates, and they lag reality. Use them as ranges rather than hard cutoffs, and pair them with a signal before you spend money on contacts.

Direct connections. Open the full map

Last updated 2026-10-14 by Ishan Vats.

Connected to

Depends on

EnrichmentEnrichment is adding missing data to a record, such as a work email, phone number, job title or company size, by looking it up in external sources.

Feeds into

See where firmographics fits in a real build.

Book the free 30 minute signal audit. We map the buying signals for your ICP live on the call, and show you where firmographics sits in the system we would build.

Pick a time in the calendar below to schedule a 30 minute call with me.

01You talk. Who you sell to and what you send today.
02We map. The signals that fire for your ICP and the two to start with.
03You keep it. The signal map and a budget range, whether or not you build with us.

Ishan Vats, founder of IV Consulting. We run our own outbound on the same system.

More free GTM tools: Signal library · Email domain checker · Cold email calculator · GTM glossary · GTM and CRM setup

Signal audit · 30 min · free

Loading the calendar. If it does not appear, book the signal audit on cal.com.