Plays and motions

Champion tracking

Definition

Champion tracking follows people who previously bought or championed your product, so you can reach them when they move to a new company.

Champion tracking in practice

A champion who changes jobs carries trust in your product with them. At their new company they are often looking for quick wins, and bringing in a tool they already know is one. Champion tracking keeps a list of those people and watches for job changes.

The list has to come from your CRM: past buyers, power users, people who gave references. Then a job change signal on any of them routes straight to a rep with the history attached, so the first message can mention the work you did together.

Direct connections. Open the full map

Last updated 2026-10-14 by Ishan Vats.

Connected to

Part of

Warm outboundWarm outbound targets people with an existing connection to you, such as website visitors, past users, event attendees or contacts who engaged with content.

Depends on

See where champion tracking fits in a real build.

Book the free 30 minute signal audit. We map the buying signals for your ICP live on the call, and show you where champion tracking sits in the system we would build.

Pick a time in the calendar below to schedule a 30 minute call with me.

01You talk. Who you sell to and what you send today.
02We map. The signals that fire for your ICP and the two to start with.
03You keep it. The signal map and a budget range, whether or not you build with us.

Ishan Vats, founder of IV Consulting. We run our own outbound on the same system.

More free GTM tools: Signal library · Email domain checker · Cold email calculator · GTM glossary · GTM and CRM setup

Signal audit · 30 min · free

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