🎯 Lead Gen + CRM

Build an outbound
engine that runs
without you.

AI Lead Generation & CRM Setup Using Clay, Apollo & Smartlead

We source qualified prospects with Clay & Apollo, build high-converting email sequences on Smartlead, and wire up your CRM so every lead is tracked, followed up, and closed - without manual effort.

Build My Lead Gen System →

Three tools. One machine.
Consistent pipeline.

STEP 01 - SOURCING
🔍 Clay + Apollo

Find your exact buyers

We build hyper-targeted prospect lists using Clay's AI enrichment + Apollo's B2B database - filtered by job title, company size, tech stack, intent signals, and more.

ICP-matched prospect lists built from scratch
AI-enriched data - email, LinkedIn, company info
Intent signals to prioritise who to reach first
Verified emails - bounce rate under 3%
STEP 02 - OUTREACH
📧 Smartlead

Sequences that convert

We set up Smartlead with properly warmed domains, write personalised multi-step sequences, and configure deliverability so your emails land in inboxes - not spam folders.

Domain setup + warmup (inbox-first from day one)
3–5 step sequences with personalisation
A/B testing on subject lines and CTAs
Automated follow-ups until reply or opt-out
STEP 03 - CRM
⚡ Apollo CRM

Nothing leaks from pipeline

Replies flow straight into Apollo CRM, tagged and staged automatically. Your team knows exactly who to call, what was said, and what to do next.

Full Apollo CRM setup and pipeline stages
Reply-to-opportunity automation
Task creation and follow-up reminders
Reporting: open rates, reply rates, pipeline value
How a lead flows through the system
🎯
ICP defined
Strategy call
🔍
List built
Clay + Apollo
✉️
Sequence sent
Smartlead
💬
Reply received
Smartlead inbox
📊
CRM updated
Apollo CRM
📅
Call booked
Calendly

What clients see after
the system goes live

35%↑
Average lift in reply rates
vs. previous setup
4-6wk
Time to first qualified
meetings from cold
<3%
Bounce rate on every
campaign we manage

📋 Free: Cold Outreach Deliverability Checklist

17 things to fix before you send a single cold email. Most teams skip at least 6 of them.

We struggled to keep up with client outreach across email, LinkedIn, and other tools. IV Consulting helped us set up a unified system - now our campaigns run smoothly, and response rates have jumped by 35%.
NB
Nathan B.
Director

Ready to build a pipeline that runs without you?

Book a free 30-minute call. We'll map your outbound system from scratch.

Build My Lead Gen System →

Pair your outbound engine with a proper CRM in ClickUp or Notion.